I get it. Maybe you send a greeting card once in a blue moon and it irks you that everything requires a subscription these days. You're thinking, "I just want a card, one card. Is that too much to ask?" No. It isn't.
This is great value when you know you'll be sending a few cards. It's great around holidays like Christmas and Easter, but also great if you know you'll be sending a few and would rather purchase them all at once and save a little while you're at it.
This is for people who love to send greeting cards. You know who you are. You know you'll be sending multiple greeting cards, all year round, for any number of occasions and sometimes for no reason at all. You've thought of five people you could send a card to while reading this. Go for it.